Teach Your Self Finance And Investment Basics

The principles that underlie finance theory cut across and incorporate
the three analytic building blocks of return-timing-risk. The 10
principles are:
1. Higher Returns Require Taking More Risk
2. Efficient Capital Markets Are Tough to Beat
3. Rational Investors Are Risk Averse
4. Supply and Demand Drive Stock Prices in the Short Run
5. When Analyzing Returns, Simple Averages Are Never Simple
6. Transaction Costs, Taxes, and Inflation Are Your Enemies
7. Time and the Value of Money Are Closely Related
8. Asset Allocation Is a Very Important Decision
9. Asset Diversification Will Reduce Risk
10. An Asset Pricing Model Should Be Used to Value Your Investments